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Executive Summary

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RKG ASSOCIATES
with MassDevelopment

CANTON, MA

Corridor Study

EXECUTIVE SUMMARY

Route 138

[Original embedded text, retained for comparison]
Route 138        Jan 2020
Corridor Study   EXECUTIVE SUMMARY




CANTON, MA            RKG ASSOCIATES
                 with MassDevelopment

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    The Route 138 Corridor Study Area
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ute 138
Canton’s unsung
                                                                          Executive Summary &
                                                                         Key Recommendations



                                                     Canton’s Route 138 Corridor is home to
                                                     dozens of businesses, hundreds of residents,

economic engine                                      and thousands of jobs. Helping this unique
                                                     community to attract and retain businesses and
                                                     provide a high quality of life for residents and
                                                     workers alike will be key to its long-term viability
                                                     as an employment center.



The Route 138 Corridor is a key piece of
what makes Canton unique. Unlike many
communities of Canton’s size and location,
the town is home to a significant business
community that provides thousands of
jobs and accompanying tax benefits.
Canton Center and the town’s other
employment clusters have critical roles to
play – but Route 138’s mix of large firms,
small businesses, and retail and service
providers makes it an area of local and
regional importance. Combined with the
Corridor’s many residents and visitors, these
make Route 138 one of the “MetroSouth”                                         Vision Statement:
region’s most dynamic economic areas,
and a key driver of Canton’s tax base.            The Route 138 Corridor in Canton
                                                  will continue to thrive and grow as a
Despite its importance as a corridor, the         significant contributor to the town’s
stretch of Route 138 in Canton faces a            commercial and industrial tax base,
number of challenges. In its present state, the   serving as a regional employment hub.
Corridor mostly functions as a linear strand
of loosely-connected uses. It lacks a unifying    Strategic partnerships in transportation,
aesthetic and spaces for gathering, and forces    open space, zoning changes, and a
a reliance on a personal automobile to get        variety of development types will ensure
around. The resulting traffic congestion, a       that the Corridor offers a safe, vibrant,
lack of safe pedestrian and bicycle amenities,    and appealing environment for all users.
and lack of visual connectivity can make
distances between activity centers feel even

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further apart than they actually are.
    This Corridor Study identifies ways
    that Route 138 in Canton can be
    improved and enhanced, informed by
    conversations with the local business
    community, residents, and Town staff. In
    addition to improving the quality of life of
    the area’s workers and residents, making
    the Corridor a more pleasant place to be
    will help Canton retain existing jobs and
    compete for additional employment in
    the face of changing worker preferences.

    While Route 138 runs from Canton’s
    southern border with Stoughton
    to its northern border with Milton,
    this study focuses upon its most
    commercially-oriented stretch: from
    Randolph Street south to the Stoughton
    line. The study area is comprised of
    residential, business, and several
    different industrial zoning districts.
               The Route 138 Study Corridor
               extends from Randolph Street
               south to Canton’s border with
            Stoughton, and includes parcels
           on adjacent streets like Dan Road.
                                                                         The Route 138 Corridor Study Area highlighted within Canton




    Public Feedback: Opportunities                              Public Feedback: Challenges
    Increase the desirability of the corridor by improving      Vehicle congestion during morning and evening rush
    the mix of retail, restaurant, entertainment, and housing   hours is a deterrent.
    choices.
                                                                Variety of retail offerings and restaurants is less than
    Reduce congestion by improving general traffic flow,        ideal.
    curb cut management, and signalization.
                                                                Lack of sidewalks, crosswalks, and bike facilities make it
    Increase transportation access by adding sidewalks,         challenging to get around.
    crosswalks, and/or bike facilities.
                                                                Corridor has an inconsistent look and feel and is less
    Reduce congestion by widening Route 138 to four lanes.      aesthetically-pleasing than other sections of Route 138.
    Improve corridor aesthetics through landscape               Lack of public transportation limits travel options and
    treatments, building and façade improvements, and the       connections from MBTA Commuter Rail.
    screening of storage areas.
    Improve turning movements and safety by constructing
    a center turn lane on Route 138.
    Increase transportation options and connectivity by
    extending public transit to the corridor.

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Public Outreach
                                                   Nearly 200 local residents, workers, business owners, and
                                                   other stakeholders took part in a robust public process that
                                                   identified the community’s goals and perceived challenges for
                                                   the Route 138 Corridor. Two interactive public forums and an
                                                   online survey were used to gather feedback on the Corridor
                                                   Vision Statement, community priorities, and what types of
                                                   development the public is interested in seeing in specific locations.

                                                   While opinions and priorities varied, general consensus around
                                                   a series of opportunities and challenges emerged (see previous
                                                   page). Clear patterns also emerged within participants’ locational
                                                   preferences for different types of land uses. Interest in retail,
                                                   restaurants, and offices was concentrated at the northern gateway to
                                                   the Corridor, while desire for additional research and development
                                                   facilities was concentrated in areas near existing industry clusters
                                                   on Dan Road and New Boston Drive. Some respondents voiced
Attendees of the first public forum participated   concerns about new housing (or, in some cases, new development
in several interactive mapping exercises to        of any type), while other stakeholders emphasized a need for a mix
indicate opportunities and where they would like
to see different land uses in the future.          of uses capable of accommodating more local workers and residents
                                                   and supporting the Corridor’s retailers.




The first of two public forums was held at the
Bank of Canton on July 10, 2019. The second,
also at the Bank of Canton, took place on
October 23, 2019.




                                                                     Respondents’ preferences for locations of different land uses in the future.



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Route 138 Today
                                                      Route 138 is largely defined by the small retail, service, and office
                                                      structures that line the street itself, with a number of residential
                                                      structures scattered throughout. Most commercial structures are
                                                      older, many having been built in the 60s and 70s and not having seen
                                                      substantial reinvestment since. The Corridor’s largest employers -
                                                      including those in high tech industries like biomedical research and
                                                      building technologies - are concentrated in industrial park settings
                                                      on side streets like Dan Road and Pequot Way. The Corridor’s office
                                                      and industrial inventory is mainly comprised of three types of space:
    DXL Group, a men’s clothing company, is one of    traditional suburban office structures, large industrial/distribution/
    the Corridor’s largest employers                  warehousing facilities, and “flex space,” which constitutes a mix of
                                                      office, industrial, and warehouse space. These flex spaces, which are
                                                      leasing at rates similar to traditional office spaces despite far fewer
                                                      finishes, are valued for their ability to accomodate front-office work,
     The Corridor                                     light manufacturing, distribution, and other activities all under one roof.
     contributes 57%
                                                      The Corridor’s walkability is limited, and local workers reported
     of Canton’s total                                a lack of nearby options for dining and retail, often requiring
     commercial tax roll.                             employees to drive to other areas for food and shopping.
                                                      The vast majority of workers in the Corridor commute alone by private
     Estimated Annual Tax Impact                      car. In addition to a lack of transportation alternatives, this is also a
     of Corridor Properties                           product of Canton’s limited and highly-competitive housing supply.

     Industrial		 $5.02m                              Employees’ Wide Search for Housing
     Office			$2.08m
                                                      Canton’s relatively expensive housing prices and low vacancy
     Residential		 $0.94m                             rate create a situation where most of the Corridor’s workers
     Retail			$0.58m                                  cannot find attainable housing in Canton. This leaves employees
     All Other		   $0.48m                             searching for suitable housing choices further from their job – in
                                                      turn, creating more vehicle traffic, foregoing potential economic
                            Canton Assessor, 2019.    benefits for the town, and in some cases requiring employers to
                                                      bus employees in from other communities. These are important
                                                      location factors for most firms; unaddressed, these issues may
                                                      curtail the Corridor’s ability to attract and retain jobs in the future.
                                                         Approximately                              Approximately

                                                           23,800                                    11,000
                                                     people work in Canton*               employed people live in Canton


                                                     5%                95%                    11%                    89%
                                                     live in        commute from              work in              commute
                                                     Canton           elsewhere               Canton               elsewhere
                                                                          Boston 8%                                   Boston 29%
                                                                        Brockton 5%                                    Quincy 4%
                                                                       Stoughton 3%                                  Norwood 3%
                                                                          Quincy 3%                                 Cambridge 2%
                                                                        Randolph 2%                                  Brockton 2%
                                                                       Weymouth 2%                                   Braintree 2%
                                                                                                    US Bureau of Labor Statistics, 2015
                                                                                                            *Includes public employees

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Canton’s Economic Engine
Despite a number of high-visibility
commercial vacancies along Route 138,
the Corridor’s occupancy rate has been
consistently above 90 percent in recent years
– strong for the region. Despite its challenges,
businesses see Route 138 in Canton as
a great place to do business, whether
they are small retail shops, locally-owned
contractor companies, or international firms.
The Corridor is unique among many
suburban commercial clusters for its
concentration of high-tech, innovative firms.
International businesses like Siemens,
Johnson Controls, and Organogenesis are
opening new frontiers in their respective
fields with work done in facilities along
Route 138. These firms offer high-paying,
sought-after jobs, and compete for talent
against renowned technology centers
like Cambridge’s Kendall Square and
Boston’s Seaport District. Competing
with these more walkable, mixed-use,                                    These and other Route 138 firms compete for talent with
transit-connected clusters - increasingly                                        Greater Boston’s most in-demand tech clusters.
the preference of today’s younger
workforce -       will be key to retaining
these businesses in the long-term, and
attracting other successful firms to the area.

Canton’s Largest Employment Sectors



                                                                       347
2-Digit NAICS Codes, Private Primary Jobs


                                             2017        ’10-’17                           businesses
                                             Jobs        Change                            in the Corridor
 Canton Total                               22,735        + 11%
 Construction & Building Tech                 3,010       + 43%
                                                                         39
                                                                         retail
                                                                                                             29
                                                                                                             wholesale
 Wholesale Trade                              2,890        + 1%
                                                                         businesses                          trade
 Management of Companies                      2,460       + 28%                                              businesses

 Manufacturing                                1,930         0%
                                                                         36
                                                                         professional
                                                                                                             27
                                                                                                             finance &
 Finance & Insurance                          1,840        + 1%
                                                                         services                            insurance
 Health Care                                  1,820       + 19%          businesses                          businesses

 Prof., Scientific, & Tech Services           1,770       + 53%
                                                                         33
                                                                         construction
                                                                                                             23
                                                                                                             manufacturing
 Administrative Services                      1,170        + 4%          businesses                          businesses
 Educational Services                         1,020        (1%)
     Massachusetts Executive Office of Workforce & Labor Development
                                                                                                 ESRI Business Summary, 2019


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Zoning & Regulatory Challenges
    As one of the town’s primary commercial
    and industrial activity centers, the Route 138
    Corridor is largely zoned for business uses. Eighty
    percent of the land area within the study area is
    zoned as either Industrial, Limited Industrial, or
    Limited Industrial B. The remaining 20 percent
    is comprised of a Business zoning district and
    several different residential districts mostly situated
    at the Corridor’s northern and southern ends.

    The Corridor’s current land use patterns mostly
    reflect its zoning districts, with relatively little mixing
    of uses. In several cases, the requirement of special
    permits for certain uses may be deterring the
    addition of amenities that residents, businesses,
    and workers have said they desire. For example,
    restaurants are not allowed by-right in any of the
    Corridor’s zoning districts, including its Business
    zones. While the Corridor’s thousands of employees
    and visitors would likely provide a strong market
    for eating establishments, prospective businesses
    may be discouraged from opening in the Corridor
    due to the additional effort and uncertainty
    that comes with a special permit process.

    Typically, a community’s “Limited Industrial” district
    is more tightly regulated than those in its traditional
    “Industrial” district. This is currently not the case in
    Canton, where the town’s Limited Industrial districts
    are less restrictive than its Industrial district when
    it comes to allowing commercial uses like office
    and retail. Similarly, Canton’s Light Industrial areas                                           Existing Zoning along Route 138.
    allow warehouses by-right, but its Industrial areas
    require that warehouses receive a special permit.             can induce higher-speed driving, less walking, and generally
                                                                  diminish an area’s perceived character or “sense of place.”
    The Corridor’s physical layout closely reflects the
    historic dimensional regulations controlling where            The Limited Industrial district that comprises 41
    buildings are placed and how they relate to the               percent of the Corridor has a minimum lot size of 1.5
    area’s streets. Canton’s Business district has the            acres, and allows for just 40 percent of each lot to be
    most flexible regulations, with no minimum lot size,          covered. While this style of industrial zoning is reflective
    width, or frontage requirements, and structures can           of more traditional industrial businesses and uses, the
    cover up to 90 percent of their parcel - dimensions           changing nature of American industrial businesses has
    more typical of a downtown setting like in                    led many communities to reconsider these dimensional
    Canton Center. However, much of the Business                  regulations. Even as many of Canton’s firms and
    districts’ dimensional flexibility is diminshed by            employees express a desire for restaurants, coffee shops,
    a requirement that all properties fronting Route              and services nearer their facilities, these dimensional
    138 must have a 60-foot setback. Large setbacks               regulations can make it challenging or impossible to
                                                                  build additional “outbuildings” on large industrial parcels.


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Lack of                    No                       Lack of               Parking against              Above-ground            Buildings set back
  landscaping                sidewalks                  branding                  the road                     utilities             far from street
                                           Route 138 in Canton today is generally defined by large setbacks, parking near the street, a lack of sidewalks, and
                                                             other factors that can reduce walkability and diminish the area’s character or “sense of place.”




        Landscaped                    Clearly-marked            Buildings closer             Signage design                Landscaped
      pedestrian refuge                 crosswalks               to the street                  standards                    frontage

                                     Current best practices, seen here on the similarly-scaled Middlesex Turnpike in Burlington, MA, focus on aesthetics and
                                       safety, with smaller setbacks and parking hidden away from main roads as a means of establishing a “sense of place.”




                                                     large setbacks

                                                                      and acres of
                                                                   surface parking

                                                          define much of the Corridor’s
                                                                   physical landscape
L: setbacks on Dan Road.
R: setbacks at Route 138 and Pequot Way.                                                                                 The Corridor’s surface parking, in red.

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Recommendations
     Land Use & Zoning
     To begin addressing the Corridor’s future potential,
     the Town should focus early efforts on changing
     existing zoning, to encourage the creation of more     Create a new Mixed-Use (“MU”)
     cohesive districts with appropriate use mixes,         zoning district, applied to parcels
     improved site design and layout, and parking
     regulations that better match today’s standards.
                                                            at the northern and southern
                                                            gateways to the Corridor.
                                                            Goal: encourage a mix of commercial and
                                                            residential uses in order to provide the retail and
                                                            restaurant amenities employees say the Corridor
                                                            lacks, as well as potential locations for workers to
                                                            live.

                                                            •   Mixed-use development should be defined as both
                                                                office over first-floor retail/residential space, and
                                                                residential over first-floor commercial space
                                                            •   Establish a square footage threshold for mixed-use
                                                                development whereby a project of a certain size
                                                                would be allowed by-right, but anything exceeding
                                                                the threshold would require a special permit.
                                                            •   Multi-family housing should be allowed via special
                                                                permit.
                                                            •   Fast food restaurants with a drive-thru should
                                                                be minimized, while fast casual and sit-down
                                                                restaurants should be allowed by-right up to a
                                                                certain size, and by special permit beyond that.
                                                            •   Other allowable uses should include retail, office,
                                                                medical office, breweries, gym/fitness centers,
                                                                makerspaces, and co-working spaces, among
                                                                others.




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Light manufacturing today is typically
                                                                        very different than it was when Canton’s
Simplify and clarify the                                                industrial zoning regulations were enacted.
Corridor’s industrial zoning                                            Allowing    for light industrial uses by-right
districts by rezoning those                                             in the Corridor’s designated industrial
                                                                        areas may make it easier for a variety of
parcels to MU or LI.                                                    manufacturing businesses to locate in Canton.

Goal: make development of appropriate uses less
difficult, and allow infill with uses that can improve
workers’ and residents’ quality of life.

•   Eliminate the base Industrial (I) zoning district, which
    very closely resembles the LI and LIB zones.
•   Limit heavy manufacturing to the LI district, and allow
    light manufacturing by-right in both the LI and LIB
    districts.
•   Limit fast food with a drive-thru in the LIB district.
    Encourage fast casual and sit-down restaurants.
•   Consider allowing restaurants by special permit in the LI
    district, but allow them by-right in the LIB zone up to a
    size threshold.
•   Allow professional and medical office uses in the LIB
    district; keep them as a special permit use in the LI zone.
•   Allow assisted living/independent living facilities only in
    the LIB district. Save parcels in the LI zones for industrial
    and commercial uses, reducing the risk of use conflicts
    over time.



                                               Proposed Dimensional Regulations
Couple zoning district
                                                                         Existing
changes with                                    Requirement
                                                                            LI               MU               LIB               LI
adjustments to                                  Minimum Lot Size          1.5 acres        10,000 sf       20,000 sf        65,000 sf
dimensional regulations.                        Lot Width                   200’             150’             200’             200’

                                                Frontage                    100’             100’             100’             100’
Goal: encourage a more cohesive and             Lot Coverage                40%              70%              50%              40%
visually inviting development pattern
for the Corridor, while improving               Front Setback                60’              25’              60’              30’

walkability and establishing gathering          Rear Setback                 25’              15’              25’              25’
places in the Corridor’s northern and
                                                Side Setback                 25’              10’              25’              25’
southern gateway areas.
                                                Height*                  40’/4 story      35’/3 story     40’/3 story      52’/4 story

                                                       *Increase height in the MU district when parcels are aggregated to an acre or more




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Existing & Proposed Parking Requirements
       Consider revising parking               Principle Use            Current Requirement             Proposed Requirement
       requirements to match
                                               Detached Dwelling           2 spaces per unit               2 spaces per unit
       today’s mobility patterns.
                                               Multi-family Dwelling       2 spaces per unit             1 space per bedroom

       Goal: dedicate less of the Corridor’s   Hotel/Motel                 1 space per room                1 space per room
       valuable land to surface parking,       Sit-Down Restaurant          1 space per seat              1 space per 3 seats
       which spreads out uses, diminishes
       walkability, and limits business        Fast Food                  Determined by BoA               1 space per 4 seats

       owners’ ability to expand or develop                            1 space per 250 sf of ground
                                               Retail                  floor, + 1 space per 500 sf of    4 spaces per 1,000 sf
       outbuildings.                                                        upper story space

                                                                       1 space per 250 sf of ground
                                               Office                  floor, + 1 space per 500 sf of    3 spaces per 1,000 sf
                                                                            upper story space

                                               Auto/Gas                   Determined by BoA               Determined by BoA

                                                                       1 space per 250 sf or 1 per
                                               Industrial                                                 1 space per 1,000 sf
                                                                             3 employees
                                                                                                        Create a shared parking
                                               Mixed-Use                    Sum of all uses                   calculation




     Reducing unused
     parking can leave
     space for infill
     office, retail, and
     flex space.

     Improved sidewalks
     and consolidated
     driveways can
     make for more
     inviting and safe
     communities.




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Revise sign bylaws to incorporate
                                                         design standards for free-standing
                                                         and building signage.

                                                         Goal: create a consistent look for signage along the
                                                         Route 138 Corridor that still allows businesses to
                                                         advertise, but creates more structured wayfinding in
                                                         a more visually-appealing manner.


Examples of signage along the Route 138 Corridor.




Today, the Route 138 Corridor is dominated by
private vehicles and trucks, with a development
pattern that reinforces the necessity to drive.
The lack of multi-modal transportation options
severely limits residents, employees, and visitors
from arriving or getting around by any means other
than an automobile. Throughout the planning
process, participants emphasized the importance
of reducing congestion, improving safety, and
ensuring that people can get around without
having to rely on a car or truck. Integrating a series
of transportation improvements that provide
enhanced mobility options would recognize and
better support the different ways that people move
through the Corridor and throughout Canton.

Both residents and businesses noted the impact that
vehicular traffic congestion has upon the Corridor
and the ability to get employees, customers, and
goods to the area. This congestion and lack of
access management creates safety challenges for
entering and exiting vehicles, as well as vehicles
attempting to make left turns along Route 138.

Fortunately, MassDOT is currently working on
conceptual plans for the stretch of Route 138 from
Milton to Stoughton, including the entirety of this
study area. At this stage in the design process,           The Corridor’s lack of transportation alternatives presents serious safety issues.
MassDOT has identified conceptual improvements
that include a center turn lane to ease conflicts with
left-turning vehicles, a new signal at New Boston
Drive, and pedestrian and bicycle improvements
throughout the Corridor.

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Engage with and support ongoing
          MassDOT initiatives that aim to improve
          the Corridor’s effectiveness for drivers,
          pedestrians, and bicyclists.

          Goal: make Route 138 a safer, more pleasant place to
          walk and bike, while adding infrastructure that relieves
          pain points like left turns for drivers.




                                                                                                                                      MassDOT


     Above: Early design studies by MassDOT have included shared-use, separated paths for
                                               bicycles and pedestrians along Route 138.

 Below: On secondary and feeder streets, on-street bike lanes or shared lane markings can
            help bicyclists to feel more comfortable and to encourage bicycle commuting.




           Partner with the MBTA and/or Corridor
           businesses to examine transit
           connectivity solutions - especially to
           Canton’s two MBTA Commuter Rail
           stations.

           Goal: provide realistic and competitive commute
           alternatives to driving alone.




                                                                                            Potential long-term locations for expanded MBTA bus
                                                                                                      service and/or public/private shuttle service

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Examine opportunities for a potential
  trail network that links greenspaces
  and offers east-west connectivity.
  Goal: give workers and residents pleasant places to
  walk, enjoy the area’s natural amenities, and connect
  to Canton’s western half - potentially expanding
  commuting options.




Identity & Business Recruitment
One of the largest challenges for the Corridor and
for Canton overall is that it lacks an entity tasked
with economic development and promoting the
Route 138 Corridor to prospective businesses. The
Canton Association of Business and Industry (CABI)
and the town-sanctioned Economic Development
Committee (EDC) do a commendable job of filling
                                                                                    Potential future pedestrian and trail amenities
in some of these gaps and serving as conveners of
the local business community. The dedication of the
volunteers who make CABI and the EDC successful            Consider expanding the Town’s
organizations cannot be understated - but they             capacity to take on economic
remain member-driven, volunteer organizations,
responsible for fulfilling a wide range of economic        development and marketing tasks.
development, networking, and recruiting tasks.
                                                           Goal: grow the Town’s ability to represent and
The Town would benefit greatly from having an
internally-staffed position or organization to both
                                                           advocate for its business community beyond the
market Canton and promote its unique identity to           Economic Development Committee (EDC) and the
prospective businesses, and to make sure existing          critical yet volunteer-led Canton Association of
businesses feel heard and supported by Town staff.         Business and Industry (CABI).


  Build relationships that connect the Corridor’s existing businesses, and
  work with regional partners to ensure that Route 138 in Canton is known as
  a great place to do business.
  •   Work with CABI to develop a comprehensive list of businesses and company points of contact. This list could be
      used for outreach, marketing, or to invite business leaders to events in town.
  •   Convene recurring industry roundtables to better understand the needs that different types of businesses have,
      where they may be experiencing challenges, and ways the Town could strengthen efforts to parter with the
      business community.
  •   Ensure that relationships with existing economic development organizations like the Neponset River Regional
      Chamber or the Massachusetts Office of Business Development are active, and that opportunities in Canton are
      being promoted to prospective businesses.
  •   Boost Canton’s regional and national presence by joining a trade organization, attending trade shows, or
      advertising in trade publications.

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