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Wayfinding Sign Design 071119 final minutes
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Minutes Wayfinding Sign Design Task Force Thursday, July 11th, 2019 at 3:30pm Memorial Hall, 801 Washington Street, Canton, MA 02021 2nd Floor, Paul Carroll Conference Room Present: Laura Smead, Larry Bogue, Regen Milani, Emily Prigot, Patricia McDermott, Vic Del Vecchio Not Present: Mike Loughran 1. Discuss researched fonts and colors from proposed trail markings and existing open space signage (Regen, Larry) a. Regen – Proposed Trail markers use the following CMYK print values and font i. Red: 6-94-100-35 ii. Blue: 55-30-20-50 iii. Green: 69-40-66-22 iv. Orange: 0-55-100-10 v. Yellow: 0-5-70-10 vi. Font: Montserrat Medium b. Larry – Despite several requests, did not have colors or fonts available for the wooden entry signs currently in Town; emailed after the meeting i. Color is “Hunter Green” ii. Fonts are: Times New Roman Bold, Optic Bold, Commercial Script; lettering is gold leaf 2. Discuss different kiosk styles for open space properties (Laura, and all) a. Kiosk sign examples from Timber Homes, LLC – preferred classic kiosks or mini kiosks over custom kiosks b. Desire to have kiosks with plexi, if a classic kiosk model c. Preference for kiosks that come in a self-assembly kit or fully assembled and can easily be installed by volunteers d. Concerns that an Eagle Scout project(s) will not get kiosks installed very quickly or in a standard manner e. Preference to purchase kiosks, and come up with a 5-year prioritized plan of site installations f. Preference to use a large “classic” style kiosk at major public open space & recreation sites (e.g. parks, playgrounds, Pequitside, Earl Newhouse, and a smaller mini kiosk at conservation areas where maybe there is only a trail) g. Classic kiosks run $2300-$2400 each, Mini kiosks are $1300 or $1400 h. More research on kiosk costs can be done and presented at next meeting i. Roughly 20 possible locations in Town for kiosks, might prioritize approximately 4 a year for 5 years; need to assess where kiosks are currently located and if they need to be updated or replaced j. Similar 5-year plan is needed for entry way signs – identify locations, where has entryway signs or not; quality of existing entry way sign (if applicable), and 5 year plan for new signs 3. Update on Paul Revere Heritage Site interpretive signage (fonts, colors, etc.) (Emily and Vic) a. Paul Revere Heritage Site interpretive sign language is mostly finalized and being passed to designers b. Interpretive signage bases will be installed soon c. Emily and Vic can provide sign designers with colors from the website update
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d. Consider adding either the Town seal or words Town of Canton to each sign, as space allows e. Emily and Vic will update the group with final fonts and colors once known 4. Discuss color palettes and fonts being used for the website update (Laura and/or Louis) a. Website update will use the following colors (Hex colors, can be translated to CMYK ) i. Dark Blue: #174775 ii. Medium blue: #1D9DD3 iii. Green: #199E6D iv. White: #F2F2F2 v. Red: #D83F51 vi. Fonts unknown, can follow up with Louis 5. Discuss existing sign bylaws for useful language (Laura) a. Existing sign bylaw does not include very applicable language b. One somewhat helpful statement that pertains to illuminated signs, but is generally good advice, “No more than four (4) colors including white, shall be used” 6. Discuss general scope of work for downtown wayfinding and signage (Laura) a. Examples from other MA towns include Sunderland, Hull, Clinton, Wellesley, and Woburn b. Downtown wayfinding and branding process decides on graphic approaches, taglines, and slogans c. Arrives at a final design family of sign elements d. This work doesn’t usually include exact locations for new signage, which committee would have to propose e. Other signage changed, e.g. around parking, will have some recommendations in the Master Plan and Downtown Parking Study f. Scope of work runs around $15k, and can be funded through mitigation, or through DHCD Downtown Initiative Technical Assistance Program, which have early November deadline 7. Proposed next steps a. Larry will send font/colors of existing Town signage when known (done) b. Laura will research a couple other kiosk companies for pricing and examples c. Group will begin to create a five-year plan for entryway and kiosk signage installations and funding d. Laura will ask Louis for website font(s) e. Laura will translate website hex colors into CMYK f. Group will start discussing format of recommendations to Board of Selectmen 8. Accept meeting minutes – accepted with a couple typo corrections, 6-0 9. Discuss next meeting date – Next meeting to be August 8th, at 3pm in the small conference room of Town Hall (if available)