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CantonMPSC_minutes_6-11-18_final

Master Plan Implementation Committee · Source meeting date: 2018-06-11 · Record 58924

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Source page 1

Canton Master Plan Update 
Steering Committee Meeting 
June 11, 2018, 7-9 pm 
Canton Public Library 
786 Washington St 
MINUTES 
 
Present: Horsley Witten Group: Nate Kelly, Krista Moravec, Craig Pereira; Camoin Associates: Tom 
Dworetsky; Master Plan Steering Committee: David McCarthy, Tom Theodore, Gerald Carmichael, Emilio 
Mauro, Meredith McCloughlin, Michael McMahon, and Sonja Grauds; Staff: Laura Smead, Town Planner 
 
Not present: John McSweeny, Tonja Mettlach 
 
 Lead by Notes 
1. Welcome & 
Introductions 
L. Smead 7:00-7:05 
2. Review of Baseline 
Report Topic: 
Economics 
Camoin 
Associates 
7:05-7:35 Tom Dworetsky presents overview of 
preliminary economics data report. Major 
points include that Canton has more jobs than 
people, and job growth has outpaced 
population growth. Noteworthy growth in 
healthcare sector. Some members surprised to 
learn that large share of Canton’s jobs are in 
construction sector. 
Review tax data and note that Canton has low 
residential tax burden thanks to strong 
commercial presence. Canton has higher tax 
levy than other surrounding towns and 
therefore less reliant on state aid. 
Review development trends and note that most 
real property development has been 
residential. 
Feedback from committee: 
Economic development areas of focus in plan 
should include 138 corridor, Plymouth Rubber, 
Draper, and canton junction station areas.

Source page 2

Particular consideration should be given to how 
commercial and residential development 
interacts and the role of zoning and 
transportation/accessibility, especially along 
138. 
Members would like more info/data on what 
job sectors are growing fastest for Boston MSA 
vs Canton to identify where opportunities may 
be. Also want to consider how Canton can 
attract life sciences employers and where 
potential sites for this type of development may 
be. 
3. Review of Baseline 
Report Topic: Public 
Health 
HW 
 
7:35-8:05 Craig Pereira reviews preliminary public health 
data collection including inventory of data 
sources and list of Canton town 
staff/boards/committees that are involved in 
public health issues. Major areas of review for 
potential inclusion in plan include the influence 
of land use and development on public health, 
housing quality, environmental factors of 
health, green space, and food access. 
HW will contact town staff/boards to arrange a 
focus group to learn what major issues the 
town faces in terms of public health. This may 
drive the development of a public survey on 
public health topics salient to the town. Goal is 
to identify public health gaps and needs and 
create work plan to address then to be included 
in master plan. 
Feedback from committee: 
Canton Alliance Against Substance Abuse and 
Conservation Commission should be added to 
inventory of town boards/committees to be 
included in public health plan development. 
Mixed feelings on use of survey: may not reach 
most vulnerable groups, drug use questions 
may not produce truthful responses. HW

Source page 3

suggests that current survey is just sample, can 
be changed and developed after feedback from 
town staff focus groups. 
Ensure that public health section of master plan 
includes connections to economic and physical 
development. For instance, green space 
conservation/use can impact public health. 
4. Review of Baseline 
Report Topic: 
Demographics 
HW 
 
8:05-8:35 Krista Moravec reviews preliminary 
demographic data report. This includes 
overview of Canton race, age, educational 
attainment, household size, and poverty 
distribution data and ACS estimates of how 
various populations will change. Note that non-
white populations like Hispanic/Latino, Asian, 
and black are increasing as Canton becomes 
more diverse. 
Feedback from committee: 
Some surprise at share of school-age 
population; often conversations around town 
imply that number of students is growing so 
new schools are needed but data disputes that. 
Master plan section on demographics should 
include comparison data from Boston MSA and 
the state. 
5. Review of Draft 
Material on Public 
Outreach and 
Communication 
HW 
 
8:35-8:55 Krista Moravec reviews the key messages/ 
“elevator speech” to be used when discussing 
Master Plan with public, FAQ doc, and list of 
events where MSPC members can attend to 
raise awareness about the Master Plan and 
process. Also discuss the idea of doing a “letters 
to the editor” series on master plan topic areas 
and/or the process itself. Lastly, review of the 
two proposed logo styles: Viaduct and compass. 
Feedback from committee: 
Group approves of the three elevator speech 
messages and the FAQ doc; agrees that the FAQ

Source page 4

doc can be left in public places like Library to 
raise awareness. 
There is interest in doing Letters to the Editor, 
but may be preferable to have a running series 
on the master plan topic areas or sites for 
development, like the existing series that 
already run in the Citizen. Could also consider 
doing blog posts on the master Plan project 
website. 
Group agrees that MSPC should have presence 
at town events; good opportunity to raise 
awareness and get contact info to start listserv 
of interested residents. HW will continue to 
identify which would be best with group’s input 
and also what items might be good to hand out 
at these events to raise public awareness. MSPC 
members should have t-shirts as official 
representatives of plan. 
Most members of group prefer the viaduct logo 
option, though there is also discussion that it 
may not do enough to indicate that the plan is 
about Canton’s future. Suggested edits include: 
Closing arches to make visual recognition easier 
Change text to read “Master Plan 2035”. Most 
agree this is good idea and helps emphasize the 
plan’s focus on the future. 
Making colored squares appear less like bricks 
and more like granite blocks. Could be 
accomplished by making them larger and/or 
changing color to blue. 
Consider adding train to top of viaduct. This 
may also help to address the issue that the logo 
doesn’t do enough to focus on progress/the 
future. 
Make “Master Plan 2035” text blue to improve 
readability.

Source page 5

6. Vote to accept minutes, 
Closing Remarks 
D. 
McCarthy 
8:55-9:00 Committee votes to accept the draft minutes 
from the prior meeting on 5/9/18.