10.7.10 Signs and Awnings. The combined impact of signs and awnings can be part of
10.7.10 Signs and Awnings. The combined impact of signs and awnings can be part of the attraction of a shopping district. To maximize their effectiveness, every sign and awning shall be an integral part of its building, and each shall be complementary to adjacent -143- signs and awnings. As a result, they become part of an overall image, each sign and awning supporting the other and each helping to draw customers. All signs and awnings shall conform to the maximum area height, number, setback and illumination requirements set forth in Zoning By-law Section 6.3.